Project Bagong Araw (PBA) was launched April 2014 to address the devastating aftermath of Typhoon Yolanda. The project provided Nanay (mother) micro-entrepreneurs the assistance they needed to rebuild what they lost in the typhoon. It included training, access to capital via partner microfinance institutions and a store makeover. January of 2015, our first 354 Nanays from Visayas graduated from the program and 22 of them became Hapinoy Ambassadors.
One and a half years after Yolanda—considered to be the strongest typhoon the Philippines has witnessed, our Nanays are now happily running their stores. Some are even expanding to different businesses. One such Nanay is Nanay Bella Sadongdong. Aside from her sari-sari store, Nanay Bella is now offering new services including airtime loading and money remittance which she acquired with Hapinoy’s assistance.